Online Discount Supermarket Is A Hit!

With the great demand for our range, 99p Shopper were featured in today’s Leicester Mercury. The local Leicester paper has followed 99p Shopper since its development stage. Just 3 weeks in we are looking to open stores across the UK as well as increase our online range, Due to the demand we will also be moving into our new Distribution Centre


Online discount supermarket is a hit

An online discount supermarket offering a range of popular brands received 12,000 orders in its first two weeks

Founder Suleman Sacranie, 21, secured £100,000 of in-kind help and support from Nottingham web development company Eventure.

Mr Sacranie said the idea for the website was inspired by his father Aziz, a former shopkeeper from Leicester.

"I grew up above a small supermarket so retail is in my blood," he said. "My dad opened the shop on the day I was born.

"My grandad also has a string of shops in Leicester, so I grew up around business and that certainly rubbed off on me."

But despite this family background, when it came to launching his own business Mr Sacranie said he faced some opposition from his family.

"My parents urged me to go into one of the professions rather than go down the business road," he said. "So I ended up studying chemistry at Leicester University, but the academic life just wasn't for me."

Mr Sacranie is running the business from his bedroom at his parents' home in Uppingham Road. He has secured an agreement with two national goods distribution firms to enable him to get products to customers.

Brands available on the site include Cadbury's, Kellogg's, Pepsi and McVities.