Get your weekly groceries for 99p per item or less at this marvellous online store - Web User Magazine Feature 99p Shopper

Get your weekly groceries for 99p per item or less at this marvellous online store.


Putting Amazon’s over-priced Grocery arm to shame, this site lets you buy a broad selection of food, drink and household products for less than a pound per item. Although 99p Shopper won’t win any prizes for design, the savings are amazing and there are plenty of familiar supermarket brands to choose from. The ordering process is easy, with bigger discounts if you buy in bulk, and UK delivery costs a flat rate of £5.99 and takes just two days. The site also delivers across Europe, which makes it appealing to ex-pats who miss their Bovril, and is sure to prove popular with bargain-hungry shoppers, especially as its stock expands to include more products.

Reviewed in: Issue 248 (9 September 2010)

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Excel Magazine - The 99p Entrepreneur

The 99p Entrepreneur

Suleman Sacranie dropped out of university to launch online discount operator 99p Shopper in July and, at the age 21, he already has dreams of floating the company.

How did you get started with 99pShopper?

The concept came to me while I was lying in the bath. At the time online shopping had taken off and I was thinking that if I opened one store I could only attract local customers, whereas with an online proposition I can aim at the whole European market.

What's the appeal for shoppers?
It is the first discount store selling goods online at 99p. This makes it convenient for such types as ex-pats who want to get hold of their favourite British brands.

How did you finance the idea?

I started with £500 in my bank account and was trying to get companies to support the project. I approached a variety of backers but was rejected. At first I thought I could get a £300 website that looked a million dollars but that wasn't the case. In the end I went to around 28 different web companies – I was initially quoted £35,000 but managed to get my site set up for £5,000.

What growth opportunities can you see for the firm?

Recently we have had more than 500 franchising enquiries from people interested in opening stores across the UK and Europe and we are looking at getting a franchising model in place. Once we have the retail outlets I am hoping to float the company.

What advice would you give to young entrepreneurs?

Do not outsource your web development outside the UK. I tried and it was a terrible experience. It has taken every ounce of determination and self belief to come back from that and make the site a success

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This Is Money Feature 99p Shopper

Suleman drops out for online 99p store

With rising food prices, shopping around for a cheaper deal is high on the agenda for consumers, which is good news for entrepreneur Suleman Sacranie.

Suleman, 21, abandoned his chemistry degree at Leicester University, to launch discount food website 99pshopper.com earlier this month.
The site offers brand-name products and everything is priced at 99p or less. Further reductions are available to bulk buyers.

Suleman, from Leicester, says the idea was inspired by his father and grandfather, who have run a string of shops.

'Last summer I knew I didn't want to return to university. I was thinking about the family's shops and the rise of discount stores during the recession and came up with the idea of an online discount store.'

The site registered 12,000 hits in the first two days and Suleman says about 50% of those visiting the site go on to spend money.

About 40% of orders come from expats in Europe and Suleman is considering expanding overseas.

'Most online retailers work on a two per cent ratio of buyers to visitors. For us the ratio is closer to 50%,' says Suleman.

And although 99pshopper.com can't match the huge profit margins of the major supermarkets, with a strategy of careful product selection and volume sales, the business is aiming for a margin of ten to 15%.

Growing interest from expats - about 40% of orders have come from Brits living in Europe - has prompted Suleman to consider franchising the concept and expanding overseas


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Mail On Sunday - Suleman Drops Out For 99p

Suleman drops out for 99p

WITH rising food prices, shopping around for a cheaper deal is high on the agenda for consumers, which is good news for entrepreneur Suleman Sacranie.

Suleman, 21, abandoned his chemistry degree at Leicester University, to launch discount food website 99pshopper.com earlier this month.

The site offers brand name products, with everything priced at 99p or less. Further reductions are available to bulk buyers.

Suleman, from Leicester, says the idea was inspired by his father and grandfather, who have run a string of shops. ‘Last summer I knew I didn’t want to return to university. I was thinking about the family’s shops and the rise of discount stores during the recession and came up with the idea of an online discount store.’

The site registered 12,000 hits in the first two days and Suleman says about 50 per cent of those visiting the site go on to spend money.

About 40 per cent of orders come from expats in Continental Europe and Suleman is considering expanding overseas.

‘Most online retailers work on a two per cent ratio of buyers to visitors. For us the ratio is closer to 50 per cent,’ says Suleman.

And although 99pshopper.com can’t match the huge profit margins of the major supermarkets, with a strategy of careful product selection and volume sales, the business is aiming for a margin of ten to 15 per cent.

Growing interest from expats – about 40 per cent of orders have come from Brits living in Europe – has prompted Suleman to consider franchising the concept and expanding overseas

For Full Article Please Click Here